Restaurants

Industry Description

This U.S. industry comprises establishments primarily engaged in providing food services to patrons who order and are served while seated (i.e., waiter/waitress service) and pay after eating. These establishments may provide this type of food service to patrons in combination with selling alcoholic beverages, providing carryout services, or presenting live nontheatrical entertainment.

Industry Snapshot

United States, 2022

Restaurants and Other Eating Places (NAICS 7225)
Employer establishments606,091
Paid employees10,868,031
Annual payrollUS$253.51 billion
Average payroll per employeeUS$23,326

Canada, July 2023

Full-service restaurants and limited-service eating places (NAICS 7225)
Business locations with employees66,313
Share with 1–99 employees98.5%

U.S. figures count employer establishments (physical locations); Canadian figures count business locations with employees. The two measures are not directly comparable.

Benchmark Data

$1 Million - $5 Million Net Sales

  • MVIC/Net Sales: 0.30
  • MVIC/Gross Profit: 0.53
  • MVIC/SDE: 2.23
  • MVIC/EBITDA: 2.94

Statistics (Restaurants)

  • Number of Establishments: 41,122
  • Average Profit Margin: 3.0%
  • Revenue per Employee: $74,300
  • Average Number of Employees: 17.7
  • Average Wages per Employee: $27,086

What Drives Value

Restaurants are valued location by location, so the economics of each unit and its lease are central. How involved the owner is in daily operations also affects what a buyer would pay.

  • Unit economics: sales and profit at each location
  • Lease: the length, cost and assignability of the lease
  • Labor: staffing levels and wage costs
  • Franchise terms: royalties, obligations and transfer rights for franchised restaurants
  • Owner involvement: how much the business depends on the owner's daily presence

Sources

  1. U.S. Census Bureau, County Business Patterns 2022 (average payroll per employee calculated from published payroll and employment)
  2. Statistics Canada, Table 33-10-0806-01, Canadian Business Counts, with employees, June/July 2023 (share with 1–99 employees calculated)

Minerva's CBVs value restaurants for family law matters, tax and estate planning, and transactions.

Locations