Dollar & General Merchandise Stores

Industry Description

This industry comprises establishments primarily engaged in retailing new goods in general merchandise stores (except department stores, warehouse clubs, superstores, and supercenters). These establishments retail a general line of new merchandise, such as apparel, automotive parts, dry goods, hardware, groceries, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating.

Industry Snapshot

United States, 2022

All Other General Merchandise Stores (NAICS 452319)
Employer establishments47,634
Paid employees494,748
Annual payrollUS$9.80 billion
Average payroll per employeeUS$19,804

Canada, July 2023

All other miscellaneous general merchandise retailers (NAICS 455219)
Business locations with employees6,377
Share with 1–99 employees99.8%

U.S. figures count employer establishments (physical locations); Canadian figures count business locations with employees. The two measures are not directly comparable. US 452319 / Canada 455219 covers 'all other general merchandise' and include dollar stores plus other variety stores; not dollar-store-only.

Benchmark Data

$1 Million - $5 Million Net Sales

  • MVIC/Net Sales: N/A
  • MVIC/Gross Profit: N/A
  • MVIC/SDE: N/A
  • MVIC/EBITDA: N/A

Statistics (Dollar Stores)

  • Number of Establishments: 71,789
  • Average Profit Margin: 4.7%
  • Revenue per Employee: $180,000
  • Average Number of Employees: 8.0
  • Average Wages per Employee: $16,611

What Drives Value

Discount retailers compete on volume and cost control, so store-level performance and lease terms are central to value. Import costs and inventory losses can quickly erode thin margins.

  • Lease terms: the length and cost of store leases
  • Same-store sales: performance of established locations over time
  • Supplier and import costs: the cost of goods, including imported product
  • Shrink: inventory losses from theft and damage
  • Franchise vs. corporate: whether stores are franchised or company-operated

Sources

  1. U.S. Census Bureau, County Business Patterns 2022 (average payroll per employee calculated from published payroll and employment)
  2. Statistics Canada, Table 33-10-0806-01, Canadian Business Counts, with employees, June/July 2023 (share with 1–99 employees calculated)

Minerva's CBVs value dollar and discount stores for family law matters, tax and estate planning, and transactions.

Locations