Industry Description

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Benchmark Data

$1 Million - $5 Million Net Sales

  • MVIC/Net Sales: 0.57
  • MVIC/Gross Profit: 1.03
  • MVIC/SDE: 3.13
  • MVIC/EBITDA: 5.43

Statistics (Accounting Services)

  • Number of Establishments: 92,323
  • Average Profit Margin: 5.7%
  • Revenue per Employee: $254,000
  • Average Number of Employees: 3.0
  • Average Wages per Employee: $78,948